In anticipation of a family-friendly box office smash, Mattel and others have produced a lot of merchandise for the film. The ...

This holiday season, Barbie is taking over the internet — literally! Mattel is partnering with Verizon for a pretty-in-pink ...

Calling all Barbie fans and families looking for a unique holiday experience! This year, Verizon and Barbie have teamed up to ...

Barbie sales plummeted 20% from 2012 to 2014 and continued to fall last year. A line of toys designed to teach girls to build, Lego Friends, helped boost Lego above Mattel as the biggest toy ...

PMI Kids’ World’s Stumble Guys x Barbie line hits retail this month, launching exclusively at 3,500 Walmart stores in the U.S ...

When it comes to finding the perfect gifts for girls in your life, from spirited toddlers to trendy teens, Walmart is your ...

Finally, there’s a Barbie Dreamhouse suitable for one-year ... on vehicle play with more bold and primary colors, and ‘girl toys’ focus on doll play, with more pastel and secondary colors.

"It's important to see this representation because it normalizes disability and breaks down stereotypes," mom Katrina Płaczek told Newsweek.

The Barbie® DreamHouse™ is now the StreamHouseNEW YORK, Nov. 12, 2024 (GLOBE NEWSWIRE) -- This holiday season, Verizon and Barbie®, today ...

Action figures, like the Incredible Hulk seen here, have dominated "boy toys" for decades. Muscled and aggressive, the toy reinforces stereotypes of masculinity. Photograph by Dan Forbes My Little ...

The social media star and her boyfriend recreated Barbie and Ken with near-identical looks for Halloween Alix Earle/Instagram ...

But what will a follow-up to Mattel’s blockbuster toy adaptation ... that Barbie struck a chord and tapped into a deep need for big franchise movies that appeal directly to women and girls ...