Now, Mattel is apologizing saying it "deeply regrets" the "misprint" and is "taking immediate action to remedy this."

Toymaker Mattel intended to refer consumers to the “Wicked” movie’s landing page. The “misprinted, incorrect website is not appropriate for children,” it said.

Mattel recalled its 'Wicked' movie dolls after a packaging error mistakenly listed an adult porn site instead of the official movie website.

A spokesperson for Mattel said that they "deeply regret this unfortunate error and are taking immediate action to remedy this."

Mattel has apologized after inadvertently directing customers of its new line of Wicked dolls to a pornographic website, stating they are taking action to remove the misprinted toys' packaging.

Toy manufacturer Mattel has said it "deeply regrets" a misprint on packaging for dolls inspired by the new Wicked movie which listed the address for an adult website. The company recently released the singing dolls ahead of the long-awaited film starring Cynthia Erivo and Ariana Grande.