Are fans of Barbies just called Barbies? They don't seem to have a group name like other fandoms. Previously: Barbie's ...

The Transformers return as a nominee as the brand celebrates its 40th anniversary, while the Hess Toy Truck is also looking ...

Baby Event 2024 is happening this Sunday, with a selection of discounted and exclusive baby and toddler buys at Aldi.

As Batman Day 2024 approaches, DC fans are in for a special treat with the arrival of Harley Quinn and Poison Ivy Barbie ...

Stanley is releasing eight new Barbie-themed versions of their viral Quencher tumblers — here's how to get these limited-edition cups online ...

Mattel CEO Ynon Kreiz laid out how he's applying lessons from Barbie to build franchises around Matchbox cars, Hot Wheels, ...

Stanley has teamed up with one of the most iconic personalities of the century: Barbie. Every day this week, from Monday, ...

Stanley has been releasing official Barbie Stanley Cups every day this week. Grab one now before they're all gone.

If you’re craving some fresh athleisure to match your new Barbie tumbler, hold tight because Reebok’s latest collaboration ...

Despite its popularity, it has always fallen short in the balloting for the Toy Hall of Fame — taking a backseat to not only ...

The TikTok-famous tumbler will be released in several designs inspired by the iconic doll through September 20.