Mattel CEO Ynon Kreiz laid out how he's applying lessons from Barbie to build franchises around Matchbox cars, Hot Wheels, ...

Stanley is releasing eight new Barbie-themed versions of their viral Quencher tumblers — here's how to get these limited-edition cups online ...

Despite its popularity, it has always fallen short in the balloting for the Toy Hall of Fame — taking a backseat to not only ...

The 66 item-long list includes 25 items priced under $25, TV-inspired toys, crafting products and an exclusive Barbie World ...

We picked out the top Christmas and Hanukkah gifts to buy for kids at Walmart this year from the 2024 Top Toys List.

For decades, Barbie has been showing girls across the world that they can be anything they want to be. From doctors to ...

Extraction’ director Sam Hargrave is attached to bring a live-action movie based on the classic toy cars to screens, but plot details are being kept quiet ...

The 66 item-long list includes 25 items priced under $25, TV-inspired toys, crafting products and an exclusive Barbie World collection. Barber said Walmart's list includes a "whole different ...

Mattel CEO Ynon Kreiz is hopeful the toy industry defies economic pressures during the key holiday shopping season.

Stanley cups fit in car cup holders despite their large size and have a straw that makes staying hydrated just a little more ...

Following the success of 2023's Barbie, the next Mattel toy brand headed to theaters will be Matchbox. And on Wednesday, it ...