Amazon is going to shut down Freevee, its free ad-supported streaming television (FAST) service. The service’s content has already been migrated over to Prime Video and new episodes of Freevee shows will be available to people who don’t pay for Prime, Deadline reports. The brand will be phased out “over the coming weeks,” Deadline says.

Amazon.com Inc. is closing Freevee, the free-to-watch, advertising-supported streaming service, folding it into the subscription-based Prime Video product, according to people with knowledge of the matter.

Amazon is officially shutting down Freevee, its free, ad-supported video streaming service originally launched under the IMDb brand.

Amazon is closing down Freevee, its free ad-supported video on demand service. This platform was home to original programming as well as more than 100 originals from the Prime Video roster. Freevee will be phased out over the coming weeks,

Sources tell The Hollywood Reporter that Amazon plans to fold the platform into Prime Video, with Freevee executives expected to be integrated into various divisions within the company. Freevee’s programming will still be available at no charge for users who don’t subscribe to Prime Video (which is included with an Amazon Prime membership).

Remember a few months ago, when Amazon denied rumors that its free, ad-supported streaming service Freevee would be shutting down following the introduction of ads to Prime Video? Well, things have changed.