Mattel CEO Ynon Kreiz laid out how he's applying lessons from Barbie to build franchises around Matchbox cars, Hot Wheels, ...

Stanley is releasing eight new Barbie-themed versions of their viral Quencher tumblers — here's how to get these limited-edition cups online ...

Despite its popularity, it has always fallen short in the balloting for the Toy Hall of Fame — taking a backseat to not only ...

Extraction’ director Sam Hargrave is attached to bring a live-action movie based on the classic toy cars to screens, but plot details are being kept quiet ...

While Halloween is our next major commercial holiday, Target is already gearing up for Christmas with advent calendars available online now.

Stars of the new Transformers origin movie have descended upon London's Leicester Square for its European premiere. Actors ...

The Toy Hall of Fame is part of the Strong Museum of Play in Rochester, New York. The Hall dates back to 1998, when the inaugural “class” included Barbie, Legos, Play-Doh, marbles and seven other ...

The Transformers return as a nominee as the brand celebrates its 40th anniversary, while the Hess Toy Truck is also looking ...

Praised for their versatility and universal appeal, balloons made the list Wednesday of 12 finalists being considered for the ...

Find out how this new Magic Mixies toy faired when tested by our parent tester Punteha and her eight-year-old daughter ...

Stanley has teamed up with one of the most iconic personalities of the century: Barbie. Every day this week, from Monday, ...