In anticipation of a family-friendly box office smash, Mattel and others have produced a lot of merchandise for the film. The ...

Despite the huge popularity of this iconic toy, Barbie has sparked her share of debate since she first hit the market 60 ...

The American Girl doll, a beloved icon in the toy industry, has been capturing the hearts of children and collectors alike ...

In a case of apparent mistaken identity, an adult entertainment website was incorrectly featured on the packaging of dolls promoting the new film, "Wicked." ...

Mattel has apologized after the web address of a porn site was mistakenly printed on the packaging of its newly released ...

Mattel’s Barbie brand to release ‘My Barbie™ Story’, a new illustrated book celebrating the brand’s legacy as it commemorates ...

A new exhibition honors Barbie, as the brand celebrates 65 years. Over 250 dolls are on view, alongside a giant pink corvette ...

"It's important to see this representation because it normalizes disability and breaks down stereotypes," mom Katrina Płaczek told Newsweek.

Matching with your Barbie doll is a time-honored tradition. I remember having matching hot pink nightgowns with my Barbie when I was 3, and I would have worn it every single day if I could. Now, ...

“While the company called out declines in Barbie, I’m curious if American Girl, which joined the dolls portfolio this ... that for Mattel and the toy industry in general, 2025 will see toy ...