The American Girl doll, a beloved icon in the toy industry, has been capturing the hearts of children and collectors alike ...

There might not be a new book, movie, or television series to tie in with but that doesn't mean the magic has gone on ...

ET for paid Walmart+ members and then started at 5 p.m. ET for all customers. The in-store event starts on Friday, Nov. 15 at ...

At the height of Sinclair’s career, she became such a household name in the soccer world, toy company Mattel created a Barbie ...

And if you’re feeling particularly dexterous, try your hand at some of the interactive exhibits ... zero horses), a 200-foot ...

Whether you’re looking for the perfect toy, craft project, or other treat, this list is full of tested and loved Christmas ...

After years as an also-ran, My Little Pony was enshrined in the National Toy Hall of Fame on Tuesday along with Transformers ...

Magic Story is doing both paper books and interactive games. “Magic Story empowers families by bringing Hollywood-quality storytelling into their homes,” said Alex Hawkins, chief creative officer, in ...