Social Samosa
Social Samosa is an online publication reporting on Advertising, Marketing, Digital & Social Media News, Trends, Campaigns and Case Studies
Topical Spot - Social Samosa
Oct 29, 2024 · Ganji Chudail, an animated character known for her raw humour and relatable antics, has become a viral sensation, drawing attention from brands like Netflix and Nykaa. We …
Brand Saga: A 'Carvaan' of ads that personified a ‘music player’
Oct 27, 2021 · Touted as the global first, a portable digital audio player with in-built stereo speakers and 5000 evergreen Hindi songs inside, Saregama branded it as Carvaan - a device …
Shot On iPhone: A Campaign that turned into a phenomenon
Aug 18, 2020 · Presently, #ShotOniPhone has been populated with more than 15 million posts (to date) on Instagram alone and is arguably one of the most successful UGC campaigns that …
Shamita Islur - SocialSamosa
Oct 30, 2024 · Shamita Islur. Shamita Islur is a writer on a journey to create an impact with her written & (occasionally) spoken words. She wants to bring forth thought-provoking & …
Social Throwback 2023: Top 50 Indian ad campaigns - SocialSamosa
Dec 5, 2023 · The rest of the campaigns are put together by Social Samosa after a thorough discussion with the entire team. Here are the top 50 Indian ad campaigns of 2023 in no …
Case Study: How Netflix India's Twitter campaign reached 36k users
Jun 15, 2021 · Summary. Leveraging Twitter’s conversational nature and a topical moment, Netflix India engaged with its audience this #WorldPoetryDay campaign through personalized …
Brands add sparkle to feeds with Diwali creative posts
Oct 29, 2019 · A post shared by Junglee Pictures (@jungleepictures) on Oct 26, 2019 at 11:32am PDT. Pictures was one that creatively used various elements and recent trends on Instagram …
Our mission is to entertain Gen-Z and Gen-Y: Slayy Point
Dec 31, 2019 · Our brand name was based on a cricket fielding position but had to be modified to Slayy Point to fit our new genre of satirical comedy. It doesn’t actually have a deep meaning. …
Inside Stranger Things Marketing Strategy: How Netflix created a ...
May 26, 2022 · With Stranger Things making a comeback for the 4th time, their marketing strategy saw regionally relevant content in markets such as India, Indonesia, Ireland, and …