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"Advertising on TV will establish us as a credible brand": Kaushik Mu…

Google Pixel takes its features a bit too literally

Google Pixel takes its features a bit too literally

Paracetamol Wars: Amid Dolo's rising popularity, Crocin defends turf

Paracetamol Wars: Amid Dolo's rising popularity, Crocin defends t…

Meet Sahiba Bali - Zomato’s brand marketer-turned-content creator

Burger King’s Diwali campaign lets customers design product packaging

Burger King’s Diwali campaign lets customers design product packag…

ITC Bingo takes on namkeen brands and Kurkure…

ITC Bingo takes on namkeen brands and Kurkure…

Maruti Suzuki Arena spends Rs 10 crore on TV and Rs 8 crore on OTT & digital for its vernacular push

Maruti Suzuki Arena spends Rs 10 crore on TV and Rs 8 crore on OT…

McDonald’s UK's new range of burgers makes consumers go ‘A li…

As brands go for festive discounts, ITC Mom’s Magic backs a cause

Glow & Lovely’s first-ever ad features fair-skinned Yami Gautam

“50 per cent of our revenue comes from snacks”: Raghav Verma, Ch…

A peek at the ads which stood out this Diwali

As Alpenliebe completes 25 years in India, let the celebrations begin

Rajshree Pan Masala ads resurface online, social media asks: ad or s…

Performance marketing: How brands drive measurable growth

Regal, local & digital: Tanishq's strategy to win over Indian women

What makes Khali a great brand ambassador?

Quaker Oats cooks up a new logo and packaging design

Tanmay Bhat expresses interest in collaborating with Dream 11

With Alia Bhatt, Vicco's Vajradanti jingle makes a Bollywood style co…

The standout campaigns from India's entries to Cannes Lions '24

Santoor refreshes brand; retains its 'mummy' ad angle

Lahori Zeera fizzes up its pan-India presence with maiden campaign

Joy Personal Care features Sanya Malhotra & Medha Shankr in new …

TVS Motor Company promotes safety of children through 'Protec…

PayU's 'One PayU' campaign unveils its role in digital payments

Too Yumm! swaps healthy snacking cred for a taste-heavy one, targeti…

Swiggy's new ad is a chaotic meme-fest: Is the trend oversaturating m…

Meesho's #Trendz campaign features Ranveer Singh and Rash…

Hindware Italian Collection launches ‘5 Star Bathrooms’ ad ft…

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